Independent Hotels
Independent and boutique hotels looking to showcase thier property, build great guest trust, and drive more direct bookings.
- Improve online visibility
- Build guest trust pre & post-stay
- Increase direct bookings
Guest-first Hospitality Support
Dearden Solutions
Sharper first impressions.
Stronger trust.
Better bookings.
Helping hospitality properties improve their online presence, strengthen guest perception, and convert more direct bookings.
15+ years
Across international organisations, business travel and hospitality environments in the UK, Europe and Scandinavia
10 years
Working with small hotels & apartments, navigating the challenges of visibility, consistency and guest expectations
Guest-first
Turning guest feedback and booking behaviour into clear, practical improvements
Who this is for
Designed for businesses that want to grow
Every property is different, but the goal is the same - more visibility, stronger trust, and more direct bookings.
Apartments & Holiday Lets
Serviced apartments and short-term holiday lets that want stronger listings, better presentation, and more consistent direct bookings.
- Professional presentation
- Seasonal content refresh
- Reduce OTA commission fees
Hostels & Campsites
Budget stays that want to attract the right guests at the right time, improve reputation, and maximise occupancy.
- Stand out from local competitors
- Offer a better guest experience
- Boast stronger reviews
A better-performing property starts here
Your property could be doing more
Small, focused improvements can transform how guests see your property, how much they trust it, and how often they choose to book.
- More direct bookings Reduce reliance on OTAs and keep more of your revenue
- Stronger guest trust Create a consistent, reliable experience across every platform
- Visible care & improvement Show guests you’re active, engaged, and always refining
Start the conversation
No pressure, just a conversation
Experience
Built on real hospitality knowledge
Small Hotels
Apartments
Hostels
With over 15 years in hospitality and close to 10 years working with small hotels and apartments, I understand exactly how guests compare properties, what captures their attention first, and what ultimately drives them to book.
Whether your property caters to business guests, tourists, or weekend couples, your online presence needs to make an immediate impact, presenting the right information with clarity, confidence, and intent.
I’ve worked extensively with third-party booking platforms, optimising listings to meet and exceed performance standards, while building complete, high-performing profiles.
The result? More visibility, stronger guest trust, and more direct bookings.
15+ years
Hospitality experience
10 years
Small hotels & apartments
Guest-first
Clear, practical improvements
Services
Diagnose, reset, and maintain your online presence
Clear, practical support that helps your property look professional, build trust, and convert more direct bookings.
01
Diagnose
Property Performance Review
A clear, honest review of how your property is currently presented online, where trust may be lost, and where improvements could have the biggest impact.
- OTA page vs direct website comparison
- Review feedback analysis and recurring issue tracking
- Guest-first assessment of clarity, trust, and booking confidence
- Practical recommendations based on real hospitality experience
From €149
Most Popular
02
Reset
30-Day Property Reset
A focused reset designed to make your property look active, professional, and ready to be chosen by future guests.
- Clean static website or refreshed property page, customised to your brand
- Professional draft replies for up to 50 past reviews
- Includes full Property Performance Review
- Honest insight into what guests praise and what needs attention
From €499
03
Maintain & grow
Monthly Reputation Management
Ongoing support to keep your property consistent, responsive, and trusted, so your online presence does not fall behind again.
- Weekly review monitoring and professional draft responses
- Up to 100 reviews per month tracked, logged, and managed
- Website updates completed within 96 hours
- Quarterly consistency reviews across key booking platforms
From €299/month
Before & After
How I can transform your online profile
Modern designs, accurate information, and a stronger, more visible guest interaction across your website and review platforms.
Website redesign
From outdated, clunky layouts to clear, sleek, confident booking pages.
Before
→
After
Review interaction
From unanswered feedback to professional, personalised, reassuring replies.
Before
→
After
Approach
How I think. How I work. Why it works.
A simple, transparent approach focused on your guests, your goals and realistic results.
Guest-first mindset
Everything starts with your guest. I look at your property through their eyes to understand what truly matters.
Clarity through insight
I analyse what’s working, what’s not and why, turning feedback and online presence into clear opportunities.
Thoughtful strategy
No guesswork. I build a practical plan tailored to your property, your market and your goals.
Practical execution
I focus on realistic improvements that enhance your online presence, guest experience and overall performance.
Continuous improvement
Hospitality evolves. I monitor trends, refine and adapt your content so your property can keep improving over time.
♡
Honest support. Clear communication. Real results.
I work as an extension of your team, reliable, transparent and genuinely invested in helping your property thrive for the long term.
Long term partnership
over quick fixes.
over quick fixes.
Let’s work together
Is your property performing the way it should be?
Small changes in communication, online presence and guest trust can have a significant impact over time.
Whether you need support with guest reviews, reputation management, website improvements or simply understanding where opportunities may exist, every conversation starts with understanding your property, your challenges and your goals.
Share a few details below and I’ll review your enquiry personally, with practical suggestions and honest feedback on where improvements could make the biggest difference.
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Personal & responsive
You’ll speak directly with me.
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Focused on results
Clear strategies to help drive bookings and build trust.
♡
Confidential & professional
Your information is safe and always respected.
Send me a message!
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